Tag: traffic
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The search landscape is fragmenting, and you have to optimize for all of it
Traditional search isn’t disappearing. But it’s changing fast, and pretending otherwise is how brands get caught flat-footed. Here’s the shift, in two simple columns. What’s happening to classic SEO Organic click-through rates are quickly declining as the search results page gets more crowded, and AI Overviews increasingly satisfy the user’s intent right there on the…