Zed Fractional Consulting

Tag: search

  • Every Type of SEO There Is, and Why the List Keeps Growing

    There are not 21 types of SEO, while some might suggest that on LinkedIn. There are also not 30, or 45, or however many the next listicle promises. There is one job, and a growing number of places it has to be done. That distinction really matters, because the way most people read a list…

  • The search landscape is fragmenting, and you have to optimize for all of it

    Traditional search isn’t disappearing. But it’s changing fast, and pretending otherwise is how brands get caught flat-footed. Here’s the shift, in two simple columns. What’s happening to classic SEO Organic click-through rates are quickly declining as the search results page gets more crowded, and AI Overviews increasingly satisfy the user’s intent right there on the…