Zed Fractional Consulting

Tag: growth

  • One brand, one message: why growth breaks in the handoffs, not the keywords

    I’ve been saying this for years: the brands that win are the ones that treat their message as one living thing. Not three or four teams telling three different stories. Not a paid ad that contradicts your app store listing. Not a product launch your ASO team hears about on release day. One story. One…

  • Reddit isn’t a backlink farm. It never was.

    Every few years, a new wave of SEOs and growth hackers rediscovers Reddit, eyes lighting up at the promise of easy backlinks and free traffic. The cycle that follows is always the same. They show up, they spam, the filters tighten, the moderators get less patient, the subreddits turn hostile, and then, right on schedule,…

  • The search landscape is fragmenting, and you have to optimize for all of it

    Traditional search isn’t disappearing. But it’s changing fast, and pretending otherwise is how brands get caught flat-footed. Here’s the shift, in two simple columns. What’s happening to classic SEO Organic click-through rates are quickly declining as the search results page gets more crowded, and AI Overviews increasingly satisfy the user’s intent right there on the…