Tag: google play
-
Google Play just changed the ASO funnel, and that’s more interesting than the dashboard drama
Google Play has been making some significant changes to how developers see and measure acquisition, and the latest one is easy to miss. Store Listing Performance reporting is now focused primarily on unique clicks rather than completed acquisitions. At the same time, Play Console now surfaces impression metrics that show how often your app was…
-
Should Google I/O and WWDC dictate your next ASO pivot?
The big-platform-energy answer is: yes. Eventually. In the way Netflix announces a show, loudly, globally, and then, quietly, “not available in your region.” So here’s what actually changed this year, and what “changed” really means when it’s coming from these two. Google Play Ask Play. Gemini is now inside the store. Conversational queries return AI-generated,…