Zed Fractional Consulting

Category: SEO

Every Type of SEO There Is, and Why the List Keeps Growing

There are not 21 types of SEO, while some might suggest that on LinkedIn. There are also not 30, or 45, or however many the next listicle promises. There is one job, and a growing number of places it has to be done. That distinction really matters, because the way most people read a list…

August 26, 2026
The August 2026 Google Spam Update: what it hit, what it spared, and the recovery clock nobody mentions

Google rolled out its August 2026 spam update on August 18, and it finished rolling out a few days later, around August 21. It’s the third spam update of the year, after March and June. Here’s what actually matters if you run a site. What it is It’s global, across all regions and languages. It…

August 19, 2026
Google made three moves in a week, and together they tell one story about where search is heading

Google made three moves in the same week in June 2026, and taken together they tell a single story about where search is going. Individually, each got its own round of coverage and its own round of panic. Read as a set, they point in exactly the same direction. Move 1: The spam update The…

July 1, 2026
One brand, one message: why growth breaks in the handoffs, not the keywords

I’ve been saying this for years: the brands that win are the ones that treat their message as one living thing. Not three or four teams telling three different stories. Not a paid ad that contradicts your app store listing. Not a product launch your ASO team hears about on release day. One story. One…

March 7, 2026
Reddit isn’t a backlink farm. It never was.

Every few years, a new wave of SEOs and growth hackers rediscovers Reddit, eyes lighting up at the promise of easy backlinks and free traffic. The cycle that follows is always the same. They show up, they spam, the filters tighten, the moderators get less patient, the subreddits turn hostile, and then, right on schedule,…

January 29, 2026
Your 2026 SEO strategy is a dead parrot (but only because you’re doing it alone)

Hot take: your 2026 SEO strategy is a dead parrot. Don’t panic. It’s just resting. Here’s the problem. Too many teams still treat SEO as a magical solo growth lever, pick the trendiest acronym of the quarter, point it at the wall, and wait for instant results. That’s not a strategy. That’s sketch comedy. SEO…

January 28, 2026